Emma Rose

BC Farm and Ranch Realty

Cell 604-614-9825

Office 604-852-1180

Email: emma@bcfarmandranch.com

Podcasts More Popular than Blogs

Data shows that blogging and blogs are on a downward trend and podcasts are gaining popularity. Content consumers are increasingly turning to podcasts for content. Google Trends shows that searches for podcasts have surpassed searches for blogs. The implication is that it may be time to consider how podcasting fits into consumer outreach and whether blogging is still useful.


Google Trends is Google’s keyword tool. It reveals the volume of keyword searches and let’s you compare. A comparison of the word “podcast” with “blog” and “blogs” shows that podcast is in an upward trend.


Google also shows less people are searching with the word “blog” or “blogs” and that this is a downward trend. This means that less and less people are looking for blogs and that more and more people are searching for podcasting content.


Here is a close up of the keyword trends. It shows that the keyword phrase “podcast” is more popular than “blog.”

Podcasts are Increasingly Popular

One way to reveal the upward or downward trend of a keyword phrase is to compare it with something else. The following illustration shows that searches for “podcast” are steadily growing.

The searches for “podcast” show no sign of reaching their maximum. Podcasting is outpacing blogs and still has room for growth. Audio is positioned to assume a greater role in how content is consumed because of the growing use of digital assistants and home AI devices. As these devices become more commonplace in the home and in automobiles.


Search Phrases Associated with Blogs Declining

With a few exceptions (for example, monetization), less and less people are searching with keywords that are associated with blogs. This trend holds true on both the content creator and content consumer side.

There has been a 50% drop in searches for WordPress Plugin

Podcast Search Phrases Rising

Keyword searches related to podcasts from both the podcast creator side and the podcast consumer side are rising. The trend is strong and unmistakable.

Podcast Content Demand

Google Suggest generally shows suggestions based on how popular the suggestions are. That way, Google can show the most popular suggestions to a user first.  If you type the phrase “how to monetize” Google reveals that “how to monetize a blog” is likely the most popular query. But the phrase, “how to monetize a podcast” ranks second.

This is evidence of search queries from the “content creators” side of content production, as opposed to searches by content consumers.

On the content consumer side, podcasts rank number one. On the content creator side podcasts rank number two. This may mean that more content creators are focusing on creating blog content than are creating podcast content.

If true, then this could be a sign that content creation is lagging behind the demand for content consumption.


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